June 11, 2024
In today’s fast-paced world, effective communication is crucial for businesses to thrive.
At Zeevo Group LLC (“Zeevo”), we understand the unique challenges and opportunities in the aviation finance and aircraft leasing industry. One powerful framework we utilize to elevate our clients’ communication strategies is the PESO model, which stands for Paid, Earned, Shared, and Owned media. Let’s explore how this model can be a game-changer for our industry.
EARNED MEDIA
Building Credibility And Trust
Earned media refers to publicity gained through editorial influence and word-of-mouth. For your company, this means being featured in reputable industry publications, securing speaking engagements at major aviation conferences (e.g., ISTAT, Ishka) and fostering relationships with influential journalists (e.g,, Cirium, Airfinance Journal). Positive media coverage not only enhances your credibility but also builds trust with current and prospective customers, reinforcing your reputation as a trusted partner in aviation finance.
SHARED MEDIA
Amplifying Our Reach
Shared media focuses on content distributed through social media channels. By actively engaging with industry professionals, clients, and aviation enthusiasts on platforms like LinkedIn, X, and specialized forums, we can amplify your message and foster a community of advocates. Sharing insights, success stories, and industry trends helps us keep your organization top-of-mind and facilitates meaningful interactions that can lead to new business opportunities.
OWNED MEDIA
Crafting Our Narrative
Owned media encompasses the content you create and control, such as your website, blogs, newsletters, and whitepapers. This is where you have the opportunity to craft your narrative and showcase your expertise. Regularly publishing thought leadership articles, case studies, and industry reports not only demonstrates your knowledge but also provides valuable insights to your audience. Your owned media channels are a platform for us to tell your story, highlight your achievements, and share your vision for the future of aviation finance.
PAID MEDIA
Reaching New Heights
Paid media involves leveraging advertising to promote content and drive engagement. In aviation finance, targeted advertising through industry-specific platforms (e.g., CAPA, Cirium, ch-aviation) and publications (e.g., Airfinance Journal, Jetrader) allows us to reach potential clients and stakeholders with precision. Sponsored content, pay-per-click campaigns, and display ads can showcase your expertise and innovative solutions to a wider audience, establishing your organization as a thought leader in the sector.
INTEGRATING THE PESO MODEL FOR MAXIMUM IMPACT
“The true power of the PESO model lies in its integration. By combining paid, earned, shared, and owned media efforts, Zeevo can create a cohesive and robust communication strategy,” commented Joey Johnsen, Zeevo Group’s Chief Executive Officer.
For instance, a comprehensive campaign could involve a whitepaper (owned media) promoted through targeted ads (paid media), shared on social media channels (shared media), and pitched to industry journalists (earned media). This integrated approach ensures maximum visibility and impact.
For more insights and to learn how Zeevo can help your business soar through effective Investor Relations and Brand Communications, download the fact sheet or visit our Media Room to read our clients’ success stories.
About Zeevo Group LLC:
Zeevo Group LLC (“Zeevo”) provides business, finance and information technology consulting services and products to a broad range of clients representing such key industries as aircraft leasing, technology and consumer products. zeevogroup.com
Media Contact:
Direct: +1 760 933 8607
contactus@zeevogroup.com